jump to navigation

Liars-for-Hire March 13, 2010

Posted by visceralrebellion in Science Hoax of the Century.

Orwell nailed it: “Rules of the Game” and “UK Communications Strategy on Climate Change”

I apologize in advance for the large chunks of quotes in this post, but context is vital and I will not be guilty of selective analysis.

I downloaded the FOIA2009.zip file when Climategate first broke and I’ve found plenty of humorous reading in the emails. The computer code is a window into shoddy code and shoddy science that just hacks me off.

But the “Documents” folder hasn’t received nearly the attention it deserves, particularly a PDF file titled “RulesOfTheGame.pdf” (RotG). This gem was produced by a UK company hired by the UK government. The point, according to the document, is below.

RotG p2 Why were the principles created?

The game is communicating climate change; the rules will help us win it.

These principles were created as part of the UK Climate Change Communications Strategy, an evidence-based strategy aiming to change public attitudes towards climate change in the UK. This is a ‘short version’ of a far longer document of evidence that can be found at http://www.defra.gov.uk.

There is plenty of evidence relating to attitudes towards and behaviour on climate change, general environmental behaviour change and the whole issue of sustainable development communication. As we reviewed the research for these principles, one ‘überprinciple’ emerged:

“Changing attitudes towards climate change is not like selling a particular brand of soap – it’s like convincing someone to use soap in the first place.”


However, these principles are a first step to using sophisticated behaviour change modelling and comprehensive evidence from around the world to change attitudes towards climate change. We need to think radically, and the Rules of the Game are a sign that future campaigns will not be ‘business as usual’. This is a truly exciting moment.

So the UK government is attempting to use marketing and psychology to force the population to accede to the government’s plans on “climate change.”

“UK Communications Strategy on Climate Change,” (Strategy) referenced in RotG, was not available at the link provided but I downloaded a copy from compassnet.org. That entire page has been removed from compassnet.org now but is still in Google’s cache if you’d like to see it.

Everyone should read both of these documents to get a glimpse into how Western governments are colluding with the worst elements of academia and business to force Western civilization into the “sustainable development/climate mitigation solutions” that few would independently choose to implement for themselves.

If RotG is nauseating, Strategy is overwhelmingly Orwellian. In its own words:

In late 2004, FUTERRA was commissioned by the Climate Change Communications Working Group to draw up a strategy to use communications as a lever in changing attitudes towards climate change in the UK.

Strategy p8

Sound innocent enough, doesn’t it? Until you read a bit further.

What will this strategy deliver?

1 The primary benefit of the attitude change campaign will be in generating a sense of urgency on climate change, and ‘hooks’ for gaining acceptance of policy changes.

Strategy pp 8-9

So ordinary people living in the real world with real weather are looking about and not seeing “catastrophic climate change,” and that’s a problem for the UK government. Hence the government needs a “hook,” a tool to force people to ignore their own experience with the climate and the weather in favor of the government’s approved attitude.

Continuing on pages 8 and 9:

2 Affecting attitudes on climate change will also help minimise the potential problems or negative reactions to the social or economic elements of policy development (e.g. energy price rises).

The ultimate goal: reduce or eliminate people’s aversion to higher taxation and reduced individual freedom.

They go into this further on pages 11-12. The most interesting are below.

Current Attitudes Desired Attitudes
8 A general intolerance for policy changes (e.g. fuel tax) that carry a short term inconvenience but long term benefit The public (and target audiences) accept, and perhaps even demand, policy changes if they are clearly linked to climate change
9 Climate change is a ‘negative’ and Armageddon issue Individuals associate actions to mitigate climate change as uplifting and with added, immediate benefits
10 Climate change is a separate ‘environmental’ issue Climate change links are made with health, economy, leisure and security issues

3 By generating excitement around our potential to act on climate change, existing behaviour change programmes (of Carbon Trust and Energy Saving Trust) should find a more receptive audience for their messages.

4 By providing funds and guidance to local/regional communicators, their impact will be improved and a host of new channels and audiences for messages on climate change will be created.

So the government is hiring people to spew the line. Any bets on whether the “local communicators’” payments are public information?

5 This process has already produced results. The Rules of the Game document is already being used within UK government, and indeed internationally, to improve the impacts of climate change communications.


Okay, so we have a program intended to deceive the British public into accepting massive tax increases and huge revocations of personal freedoms in the name of “saving the planet,” using deception on a massive scale.

And AGW proponents wonder why thoughtful people are fleeing AGW like the plague.



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: